Newly renovated upscale coastal hotel lobby at golden hour

Hotel Renovation · Southeast & Eastern Seaboard

Renovation that keeps you
open, on-brand, and on schedule.

A dedicated hospitality renovation contractor for owners, asset managers, consultants, and brand teams — delivering PIP execution and brand conversions in fully operating hotels.

Built for guests· Approved by brands· Trusted by owners

Request a project consult See our PIP approach

Occupied-hotelPhased renovation with revenue protected

PIP & brand conversionMarriott · Hilton · IHG · Hyatt · Wyndham standards

Design-build depthPreconstruction through FF&E install

Regional speedFast mobilization across the coast

The renovation owners actually want

We renovate the building without renovating the guest experience.

The hardest part of a hotel renovation isn't the drywall — it's doing the work while the property stays open, guest scores hold, and the brand stays satisfied. That is the discipline we are built around.

Every engagement starts where the franchisor starts: with the Property Improvement Plan. We price it, sequence it, and execute it floor by floor so cash keeps flowing and the reopening is something to be proud of.

Floor-by-floor phasing that protects occupancy and RevPAR
Brand-standard compliance built into the schedule, not bolted on
Daily field logs and weekly owner / consultant reporting
Value engineering that protects the budget without cheapening the result

Hospitality Expertise

Built for the people who review contractors

Owners weigh schedule and cost certainty. Consultants weigh how cleanly we integrate with their team. Franchisors weigh PIP and brand compliance. We're built to answer all three.

For owners & asset managers

Schedule certainty and revenue protection from day one. Transparent budgeting, value engineering, and a single point of accountability through reopening.

For consultants & owner's reps

We work in concert with architects, owner's reps, and designers — with disciplined preconstruction, rigorous reporting, and no surprises in the field.

For brands & franchisors

Fluent in PIP execution and brand conversions. Brand standards are designed into the sequence, with the safety and quality controls your file requires.

Services

End-to-end hospitality renovation

Preconstruction & PIP pricing

PIP take-off and budgeting, value engineering, subcontractor qualification, and schedule development before a single wall moves.

Guestrooms & corridors

Full guestroom and bath renovations, corridor refreshes, and FF&E installation phased to protect occupancy.

Lobby & public space

Lobbies, front desks, lounges, and food & beverage spaces rebuilt to brand standard and guest expectation.

Brand conversions

Whole-property repositioning and flag conversions executed to the incoming brand's standards and timeline.

Exteriors & MEP / life-safety

Facade refreshes, porte-cochere, building systems, and life-safety upgrades that bring properties current.

FF&E procurement & install

Coordinated procurement, logistics, staging, and installation so finishes land on time and on spec.

Projects

Work that reads well under scrutiny

We present projects the way owners and brand teams evaluate them — scope, key count, schedule, and whether the property stayed open. Representative project profiles shown below.

Coastal full-service · Public space & F&B

ScopeLobby, bar, lounge, F&B
StatusOccupied / phased
FocusGuest experience & revenue protection

Select-service · Guestroom PIP

ScopeGuestrooms, baths, corridors, FF&E
StatusBrand-standard PIP
FocusFloor-by-floor phasing

Renovated coastal hotel exterior at dusk

Mid-rise coastal · Exterior & conversion

ScopeFacade, entrance, repositioning
StatusBrand conversion
FocusCurb appeal & brand compliance

Detailed case studies — with key counts, timelines, and outcomes — are provided to owners and brand teams on request.

Renovation Portfolio

A track record across the flags

A selection of branded and independent hotels our principals have owned, renovated, and repositioned — from oceanfront resorts to historic downtown landmarks. Properties span major flags and ground-up repositionings across the country.

The Plaza Resort & Spa, Daytona Beach, Florida — **The Plaza Resort & Spa**Daytona Beach, FL · Oceanfront full-service resort

Hilton Appleton Paper Valley, Appleton, Wisconsin — **Hilton**Appleton, WI · Full-service convention hotel

Former Holiday Inn, Billings, Montana — **Holiday Inn (former)**Billings, MT · Full-service flag

The Majestic Hotel, now Omni, downtown St. Louis, Missouri — **The Majestic**Downtown St. Louis, MO · Historic Omni-flagged landmark

Four Points by Sheraton, Veterans Blvd, New Orleans area, Louisiana — **Four Points by Sheraton**Veterans Blvd, New Orleans, LA · Select-service flag

Former Treasure Island Resort, Daytona Beach Shores, Florida — **Treasure Island Resort (former)**Daytona Beach Shores, FL · Oceanfront resort

Radisson Hotel, High Point, North Carolina — **Radisson Hotel**High Point, NC · Full-service flag

The Roosevelt Hotel, New Orleans, Louisiana — **The Roosevelt Hotel**New Orleans, LA · Historic luxury landmark

Madison Hotel, Hartford, Connecticut — **Madison Hotel**Hartford, CT · Downtown full-service hotel

Four Seasons Hotel Atlanta, 14th Street, Atlanta, Georgia — **Four Seasons**14th Street, Midtown Atlanta, GA · Luxury high-rise

Representative properties from our principals' ownership and renovation history. Photographs depict the hotels as they operate today; brand affiliations are shown as they were at the time of involvement and may have since changed.

About Cutting Edge

A design-build platform, focused on hospitality.

Cutting Edge Design and Construction pairs hands-on construction and design-build experience with the depth of a broader construction platform — field crews, equipment, procurement, and consolidated project management — and points it at one specialty: renovating hotels across the Southeast and Eastern Seaboard.

Our regional focus is deliberate. It means faster mobilization, lower travel and overhead carried into your budget, and deep relationships with the subs, suppliers, and permitting offices along the coast.

RegionalSoutheast & Eastern Seaboard coverage

AccountableSingle point of contact, named leadership

DisciplinedReporting and controls owners can audit

Start a Conversation

Let's talk about your property.

Tell us the brand, the location, and what the PIP or scope looks like. We'll come back with a clear-eyed view of schedule, sequence, and budget.

Renovation that keeps youopen, on-brand, and on schedule.